It is undeniable that digital marketing has become a leading marketing strategy today. The proof is, more and more companies in Indonesia are implementing digital marketing, even long-established companies are starting to switch to digital marketing in promoting their products or services, from advertising on social media to Search Engine Optimization strategies, aka SEO.

The above phenomenon shows that digital marketing has become something that cannot be ignored in the business world. The question comes, why is digital marketing significant? What are the uses that can be achieved from digital marketing? Read this article to find out why!

Why is Digital Marketing Important?

Digital marketing now plays an important role in your business. The existence of digital marketing not only allows your business to continue to exist and compete amidst technological advances. 

In fact, there are several reasons why digital marketing is an important marketing strategy for your business, namely:

1. Increase Business Reach

In this digital era, consumers spend a lot of their time online, be it on social media, search engines, or the most popular is the e-commerce platform.

Through digital marketing, you will be able to reach a wider audience. Through various online platforms such as, you can reach more people even globally. By creating an effective campaign, you can attract the attention of potential customers worldwide.

2. Increase Brand Awareness

Building strong brand awareness is very important in the midst of this tight competition. Digital marketing provides the perfect opportunity to achieve this goal. Various strategies such as high-quality content, advertising campaigns, and active interaction with the audience through social media make your brand more known to the target audience. Good brand awareness will build a strong business reputation and provide trust to consumers.

3. Increase Conversion and Sales

One of the advantages of digital marketing is its ability to reach potential customers who are ready to make a purchase. Through the right strategy, you can attract target audiences or potential customers and turn them into loyal customers. The strategy includes the use of well-segmented email marketing campaigns, relevant link building, and attractive offers. In addition, digital marketing can also increase customer loyalty and strengthen business relationships with customers.

4. More Precise Target Audience

With demographic data, behavior when using online platforms, and consumer preferences, you can direct marketing messages to relevant audiences. This means you don’t have to worry about sending ads randomly to everyone.

However, you can choose who will see the ad through certain settings. This benefit certainly increases the effectiveness of the campaign, resulting in more conversions.

5. Flexible in Adjusting Marketing Strategy

Digital marketing provides the flexibility to change your strategy as your business grows. The reason is, business does not always run the way you expect. With various analytical tools and data obtained from digital marketing campaigns, you can measure results and adjust strategies as needed. If some methods are ineffective, you can stop the method and try another, more efficient approach.

6. Can Directly Measure the Results of Digital Marketing Campaigns

You can immediately see how well the campaign is performing with digital analytical tools. You can see the number of people who see the ad, the number of people who click on it, the number of people who make purchases, and much more.

You also have detailed insights into the effectiveness of the campaign. Through this data, you can identify areas that need to be improved and optimize your strategy.

7. Able to Interact with Customers Directly

One important aspect of digital marketing is the ability to interact directly with your customers. The presence of social media, email, and various other online interactions can help you build strong relationships with customers.

You can communicate, answer questions, solve problems, and listen to their input easily. You also have the opportunity to understand your customers’ needs and desires better.

8. Marketing Cost Efficiency

Companies can start their digital marketing efforts at a relatively low cost. In addition to the relatively low initial cost, digital marketing has the advantage of being scalable; you can slowly increase your digital marketing costs and also decrease them when needed.

Then, as explained earlier, you can do targeting in digital marketing which can help ensure that you only spend money to really reach the audience that is relevant to your business.

9. Meet Customer Expectations

It is undeniable that in the digital era like today, customers tend to choose to interact with businesses digitally, from searching, buying, to after-sales service. A report from Google shows that 68% of customers say they will buy from businesses or brands that provide easy communication services.

All of the explanations above show the reasons why digital marketing is important for your business. Through the right strategy, digital marketing can achieve business goals, from increasing reach and brand awareness to increasing conversions and sales.

So, don’t hesitate to integrate digital marketing into your business strategy and harness its potential. In order for your business digital marketing strategy to succeed, you can partner with The Digitally World for the very same.

Last words

The Digitally World’ digital marketing services are data-based so you can build strategies based on phenomena from consumer behavior and your target audience. Contact The Digitally World and start working in implementing successful digital marketing for your business now!