Google is rolling out a broad core algorithm update that will take about two weeks to complete. This update is a continuation of Google’s refinements to search results to prioritize helpful, reliable content over pages crafted solely for rankings.

As with previous core updates, it may take a while for ranking fluctuations to settle. It is important to wait until the rollout is complete before analyzing your results.

What is a Core Algorithm Update?

A core algorithm update is a broad change to Google’s search algorithms that can impact rankings for many websites. These updates are designed to improve the overall quality of Google search results by reassessing how content is evaluated and ranked. Core updates are rolled out several times per year and are announced by Google because they can have significant impacts on search results.

While some SEOs may notice traffic fluctuations during the course of a core algorithm update, not every site will experience a ranking drop. It’s important to wait a week after the update is complete before analyzing traffic changes. This will give you a clearer picture of what changed and how much. It’s also helpful to compare traffic before and after the core algorithm update to identify patterns.

In addition to reassessing how content is evaluated and rated, core updates can also crack down on certain SEO practices. For example, the March 2024 core update was designed to tackle low-quality content and new spam policies. This was one of the most significant core updates ever and took 45 days to complete.

Avoiding black-hat or otherwise manipulative SEO tactics is a good way to prepare for a core algorithm update. These types of tactics can result in penalties from Google and can be difficult to recover from.

What are the Impacts of a Core Algorithm Update?

A core algorithm update can cause significant search ranking fluctuations for websites that are affected. Websites with thin or low-quality content will likely see a drop in search rankings, as Google continues to prioritize content that demonstrates expertise, authority, and trustworthiness (EAT). On the other hand, websites that provide quality, relevant information can expect to see an increase in both search rankings and traffic.

The 2024 core update also focused on combatting content spam, specifically by reducing the rank of pages that were found to be unhelpful for users. This included a reduction in the rank of pages that contained duplicate content, a practice known as keyword stuffing. Additionally, the 2024 core update focused on reducing the number of low-quality links that were being used to artificially boost search rankings. This was done by limiting the number of links that were being used in a particular way, such as via paid placements or link networks.

Another key aspect of the 2024 core update was to remove non-consensual explicit fake content from search results. This was accomplished by implementing an algorithm that would better identify and filter out these types of results, including images and videos. Lastly, this update improved the speed at which page 1 organic listings are displayed to users by decreasing the load time for these pages.

How can I prepare for a Core Algorithm Update?

Google has developed ranking algorithms that sort through billions of pages to find the best results for search users. A core algorithm update is a change to these algorithms that can impact the rankings of websites. These changes are made in the name of improving Google’s search engine and providing more useful, relevant results for users.

Core updates are typically broad and affect a large number of sites. This makes it difficult to predict the impact of a core algorithm update. However, there are some things you can do to prepare for a core algorithm update. First, it is important to monitor your Google Search Console and Google Analytics data. If you notice any significant fluctuations in your page rankings or organic traffic, it could be a result of a core algorithm update.

Another way to prepare for a core algorithm update is to make sure that your site is up-to-date with Google’s guidelines for quality content. This includes ensuring that your content is original, well-written and provides value to your audience. Finally, it is also a good idea to diversify your traffic sources so that you are not dependent on organic search traffic alone.

While it can be frustrating to see your rankings decline following a core algorithm update, it is important not to give up. Be patient and continue working on your website, content and user experience. With consistent effort, you will eventually see positive results.

How can I recover from a Core Algorithm Update?

If you’ve been hit by a core algorithm update, it can take weeks or even months to recover from it. This is because core updates typically affect large portions of search results. It’s also important to remember that Google’s updates are intended to improve the quality of its search results, so you’ll likely see some changes in the long-term, regardless of whether or not you recover from the current update.

The November 2024 core algorithm update has caused a lot of confusion and volatility in the SEO industry. While you may experience a temporary loss of traffic, the best way to recover from this change is to continue creating high-quality content that provides value to users. You should also avoid spamming your website or using tactics that violate Google’s content policies.

In addition to avoiding these tactics, you should also make sure that your website is mobile-friendly and optimized for speed. This will help your website rank higher in search results and increase the likelihood of attracting organic traffic.

If you have been affected by the November 2024 core algorithm update, check out our blog post on how to recover from a core update. The most important thing to remember is that recovery from a core algorithm update takes time and requires patience. By following the tips in our blog post, you can ensure that your website is up to par with Google’s new guidelines.